Clik here to view.
BMW Adding “Some Humanity” to Its Brand
Writing about BMW’s new “Joy” campaign in the Wall Street Journal on Saturday, Alex Kellogg picked up on a trend in how cars, particularly luxury vehicles, are being sold right now. Car makers are...
View ArticlePromoting Purpose Pays Off
Yesterday, BrandWeek reported on yet another survey that showed that consumers are continuing to warm up to the idea of supporting companies for their good corporate citizenship. The survey measured...
View ArticleClik here to view.
Colonel Sanders Has a Case of Pink Eye
So much criticism has already been heaped on KFC for its “Buckets for the Cure” cause marketing partnership with Susan G. Komen. Various accusations of “pinkwashing” have come from cancer researchers,...
View ArticlePanera Breaks Bread in St. Louis
USA Today’s Bruce Horovitz reported recently on the opening of Panera’s new non-profit cafe in a suburb of St. Louis. The community-building concept is the brainchild of Ronald Shaich, who stepped...
View ArticleBest Companies Deliver Profits and Purpose
For the last few days, I’ve been cleaning up from my work on The Women’s Conference 2010. It was a massive event — 6 days, 7 events, 160 speakers, 70 sponsors and partners, 300 exhibitors, 350...
View ArticleDon’t Forget Men in Cause Marketing
The 2010 PRWeek/Barkley PR Cause Survey was just released with a male-centric headline. Men, the survey discovered, are just as likely to support cause marketing programs as women. Though a handful of...
View ArticleClik here to view.
Hosting Howard Schultz with Peet’s Coffee
I had a chance to attend the Los Angeles leg of Howard Schultz’s national book tour this morning for “Onward: How Starbucks Fought for Its Life without Losing Its Soul” (thanks, Larry Benet). As I’ve...
View ArticleClik here to view.
Tim Sanders Invites You To Enter The Good Loop
Books make the greatest gifts — to give and to receive. Even if I have a stack of shiny new books vying for my attention, I’ll crack open the book a friend or colleague has given to me (or recommended...
View Article
